Pony - Back in the game

As part of the company's "Back in the Game" campaign to reestablish itself in the athletic shoe market, Pony asked Gaslamp Media to develop a logo for its new Randy Moss line of sport and leisure shoes. We capitalized on the NFL pro's name recognition, and ultimately designed a fresh, eye-catching logo using Moss' full name that suggested speed, power and momentum. The iconic logo could be adapted to a diverse range of applications, including shoes, apparel, accessories, and the like; moreover, using only the initials gives the logo even greater versatility.

"Gaslamp saw the power of Randy Moss' name recognition and maximized it across two great logos."