Blog
Ongoing Education for Gaslamp Media Clients
Submitted by GM on Thu, 03/11/2010 - 11:40amAs a company of internet marketers, designers, consultants, and web developers, we pride ourselves on educating our clients, prospective clients, and anybody who wants to learn. It's important that everyone we work with make informed decisions and know their options. That's why we're committed to presenting free educational seminars on at least a semi-weekly basis, covering topics such as:
- Search engine optimization
- Maximizing conversions
- Social Networking and Social Media
- E-commerce
- Content Management Systems (Drupal)
- Branding
- Effective Print Marketing
Registration is free to everyone. For upcoming events, check out our upcoming seminars or join our group on Meetup.com.
Notes & Links from "How to Get Into Search Engines Fast and Free"
Submitted by GM on Fri, 03/05/2010 - 4:50pmToday's seminar was about techniques and tips to get your site indexed in search engines, the first step of a multi-part search engine optimization campaign.
Website 101 Review
Submitted by GM on Mon, 03/01/2010 - 9:05pmLast Friday, we had our second Meetup event held at our office. There were 12 people in attendance, filling up the conference room table for a cozy one hour seminar. It was lead by presenters Chris Shaughnessy and Thai Yin.
The purpose of the seminar was to educate the general public about what they need to start their first website. Too often we hear horror stories about what went wrong: spending too much money on things they didn't need, getting into tough situations with their web designer/developer, projects falling apart due to poor planning - to name a few.
San Diego Web & Print Marketing Seminars
Gaslamp Media is hosting an ongoing series of seminars to help you make informed marketing decisions for your business or organization. Check it out on our events page or join our Meetup.com group for upcoming events.
Tips for Restaurant Website Design
Restaurant websites share many of the same principles of any website. They need to be user friendly, easy to navigate, have good information hierarchy, and exhibit consistent branding elements from the restaurant itself. While there's endless restaurant concepts, they all have the same goals:
Have 30 minutes? You can learn how to use Drupal.
The biggest complaint that we hear on a regular basis is "It's really hard to update my website." Between learning HTML, filtering through hundreds of lines of code, and resizing photos, getting new information on your website can be as painful as pulling teeth. Information goes stale while business passes by.
How Content Management Systems (CMS) save you time and money
A Content Management System (CMS) allows you to create, manage, store and edit content without any HTML programming knowledge. You are able to edit your content from any computer with an Internet connection, and because of this you no longer have to rely on third-party developers or companies to help keep your website up-to-date. This will help reduce costs and increase productivity. The need to update websites faster to keep content fresh has been ever growing.
Do it Yourself with a Content Management System
Problem: Flakey webmasters
11 Common Web Design Company Interview Questions
In this article, we will be discussing common questions that web and graphic design companies may ask you in your in-person interview. Of course, there's no "right" answer for any of these (that'd be too easy, wouldn't it?). Here we go:
1. Why do you want this position?
As long as the answer isn't "I need the money," this should be an easy one.
2. What interests you about our company?
Read through the company's website and any other marketing materials you may have access to. Good, safe answers are:
Design Job Application Tips from an Employer's Point of View
This is part one in our new series about getting a design position at any type of design firm. We'll start with the basics of applying for a job.
- Part 1 - The Application Letter
- Part 2 - The Resume
- Part 3 - The Portfolio
The Application Letter
This is the often the first impression a potential employer has of you. You'll want to make it at least keep their attention so they can make it to the two other pieces.
Let me sleep on it: Creative problem solving enhanced by REM sleep
This happens to us a lot. Our design team was talking about how they dream about web design. Tough challenges the previous day get solved overnight.
"Research led by a leading expert on the positive benefits of napping at the University of California, San Diego School of Medicine suggests that Rapid Eye Movement (REM) sleep enhances creative problem-solving. The findings may have important implications for how sleep, specifically REM sleep, fosters the formation of associative networks in the brain."